The Hairdresser's Social Club


I am not one of those lucky early adopters of Instagram who grew their following overnight without trying.

I was a very late starter! 

I saw that my salon was struggling to gain new clients and  I knew I had to do something about it, I knew that thing was to grow our presence online.


I found I had an undiscovered talent for marketing coupled with being a natural educator. I put the two skills together to teach other hairdressers how to use Instagram to grow their business and realise their dreams of brand endorsement and educator roles.


In 2019, I started working for a business coaching group where I was the social media coach.

This is where I cut my teeth on educating hair and beauty professionals to use social media.

In 2020, I launched my first course as 

The Hairdresser's Social Club!


Since then, over 1000 people have joined my online courses.


I have tried and tested Instagram techniques that will help you with your branding, your content, and your

hairdressing and beauty business.

Follower numbers are nice, but they are not a measure of your success on social media.

Some of the salons with the smallest follower numbers that I work with have the best engagement, meaning their followers are their true fans.